Low content products are a type of print-on-demand product that typically includes designs such as journals, planners, coloring books, and other similar items. As an online seller, I decided to explore low content products as an avenue to expand my business.
In my experience, I found Printful to be a reliable and user-friendly platform for creating and selling low content products. This article will outline the steps I took to create and sell low content products on Printful, as well as the challenges I faced and lessons learned along the way.
How to Create and Sell Low Content Products on Printful

Creating Low Content Products
When I began my journey of creating low content products, I followed these steps to bring my ideas to life:
- Brainstorming ideas for low content products: Before diving into the design process, I spent some time brainstorming various product ideas. I considered my target audience, current market trends, and which types of products would best suit my brand.
- Choosing a design software: Next, I needed to select a design software that would allow me to create high-quality and visually appealing designs for my low content products. There are numerous options available, such as Adobe Creative Suite, Canva, or Affinity Designer. After evaluating the features and pricing, I chose the software that worked best for me.
- Designing the product: With a clear idea in mind and design software at hand, I began crafting my low content product. Whether it was a journal, planner, or coloring book, I focused on creating an attractive layout, choosing the right typography, and incorporating elements that would make my product stand out from the competition.
- Uploading the design to Printful: Once I was satisfied with my design, I uploaded it to Printful. The platform offers a user-friendly interface that makes it easy to upload and manage your designs. After uploading, I ensured that the design was properly aligned and formatted according to Printful’s guidelines.
Selling Low Content Products on Printful
Once my low content products were created and uploaded to Printful, I moved on to the selling process. Here’s how I went about it:
- Creating a product listing on my website or Etsy: To sell my low content products, I needed to create product listings either on my own website or on an e-commerce platform like Etsy. I made sure to include high-quality images of my product, a detailed description that highlights its features, and relevant keywords to help potential buyers find it.
- Pricing the product: Setting the right price for my low content products was crucial. I considered factors such as the cost of production, shipping fees, and competitor pricing. I aimed to strike a balance between covering my expenses and offering an attractive price point for my customers.
- Marketing the product: Once my product listings were live, I focused on marketing my low content products to reach my target audience. I used various channels such as social media, email marketing, and content marketing to promote my products. Additionally, I engaged with potential customers through online communities and forums related to my niche.
- Fulfilling orders and managing customer service: As orders started coming in, Printful took care of the printing and shipping process. I made sure to monitor order progress and address any customer inquiries or concerns in a timely manner.
Challenges I Faced and How I Overcame Them
During my journey of creating and selling low content products on Printful, I encountered a few challenges. Here’s how I faced and overcame them:
Difficulties with designing the product
As a beginner, I initially struggled with mastering the design software and creating visually appealing designs. To overcome this, I invested time in learning the software through tutorials and online courses. I also sought inspiration from other successful low content products to improve my design skills.
Competition in the low content product market
The market for low content products can be quite competitive, with numerous sellers offering similar products. To differentiate myself from the competition, I focused on carving out a unique niche, personalizing my products, and providing exceptional customer service.
Shipping and handling issues
Occasionally, there were shipping delays or issues with the print quality of my products. To address these challenges, I communicated proactively with Printful’s customer support team and worked closely with them to resolve any issues.
I also kept my customers informed about any delays and offered solutions such as refunds or replacements when necessary.
Marketing and reaching the target audience
At first, I found it challenging to effectively market my products and reach my target audience. By experimenting with different marketing strategies and analyzing their results, I was able to identify the most effective channels for promoting my low content products.
I also engaged in online communities relevant to my niche, which helped me connect with potential customers and gain valuable insights.

Results and Lessons Learned
Throughout my experience with creating and selling low content products on Printful, I achieved noteworthy results and learned valuable lessons that have contributed to the growth of my business.
Results:
- Sales and revenue generated from low content products: By consistently adding new products, optimizing my listings, and refining my marketing strategies, I experienced a steady increase in sales and revenue from my low content products.
- Expanded product offerings: Diversifying my product line with low content products allowed me to reach a wider audience and attract new customers who were interested in unique and personalized items.
- Strengthened brand identity: Focusing on a niche and creating high-quality low content products helped me establish a strong brand identity that resonated with my target audience.
Lessons Learned:
- Importance of market research: Understanding my target audience and staying updated on market trends was essential for creating low content products that appealed to potential buyers.
- Quality over quantity: Prioritizing the quality of my designs and ensuring they were unique and visually appealing proved to be more important than having a large number of products.
- Continuous learning and improvement: My journey taught me the importance of being adaptable and continuously learning new skills, whether it was mastering design software or refining my marketing strategies.
- Patience and persistence: Success in selling low content products didn’t happen overnight. It required patience, persistence, and a willingness to learn from my mistakes and improve my approach.
Conclusion
In conclusion, creating and selling low content products on print-on-demand platforms like Printful can be a rewarding and profitable venture. By following these steps – brainstorming ideas for low content products, designing the product, uploading it to Printful, creating a product listing, pricing the product, marketing it, fulfilling orders and managing customer service – you can successfully sell your low content products on Printful and generate revenue from your creations.
However, it’s important to keep in mind that challenges such as difficulties with designing the product, competition in the market, shipping and handling issues, and marketing and reaching the target audience may arise. By confronting these challenges, learning from them, and staying persistent, you can overcome them and grow your business.
Leave a Reply