As a seller of low content products on Instagram, I understand the challenges of getting visibility and engagement for my products. With the abundance of content on the platform, it can be difficult to stand out and reach potential customers.
However, I discovered the power of utilizing Instagram Highlights to promote my products and saw a significant boost in my sales. In this article, I will share my experience with using Highlights and how they can benefit other low content product sellers on Instagram.
How I Boosted My Sales with Instagram Highlights: Using Them to Promote Low Content Products
What are Instagram Highlights?
Instagram Highlights are a feature available on Instagram profiles that allows users to save, organize, and showcase their favorite or most important Stories content in a permanent collection. Unlike regular Stories that vanish after 24 hours, Highlights remain visible on a user’s profile until they choose to remove them.
Users can create multiple Highlight categories, each with a custom cover image and title, to represent different aspects of their interests, life, or business. Highlights are displayed below the user’s bio and above their main photo grid, making it easy for followers and visitors to access and explore these curated collections.
For businesses and content creators, Instagram Highlights serve as an excellent tool to highlight key aspects of their brand, showcase products or services, share customer testimonials, and much more. They provide a quick and visually appealing way to engage with potential customers and communicate essential information about the brand.
The Benefits of Using Instagram Highlights to Promote Low Content Products
Using Instagram Highlights to promote low content products offers numerous benefits for businesses and content creators. Here are some of the key advantages:
Creating a visually appealing brand image
Instagram is a highly visual platform, and using Highlights allows you to showcase your low content products in an attractive and organized manner. Custom cover images and well-curated categories can help create a cohesive and visually appealing brand image that grabs the attention of potential customers.
Highlighting product features and benefits
Instagram Highlights enable you to showcase specific features, benefits, or unique selling points of your low content products. By creating dedicated Highlights for each product or product category, you can provide potential customers with easy access to relevant information and showcase what sets your products apart from competitors.
Sharing user-generated content
Featuring customer reviews, testimonials, or photos of your products in use can build trust and credibility among potential buyers. Instagram Highlights make it simple to collect and display user-generated content, allowing you to leverage social proof and encourage more people to purchase your products.
Promoting sales and discounts
Using Instagram Highlights to announce limited-time offers, discounts, or promotions can help generate buzz and drive sales. By maintaining a dedicated Highlight for deals, you can keep your followers informed about current and upcoming offers, encouraging them to check back regularly for updates.
Educating your audience
Many potential customers may not be familiar with low content products, and Instagram Highlights offer a great way to educate your audience about the value and uses of these products. You can create Highlights that provide tutorials, tips, or inspiration to help your followers understand what your products are and how they can benefit from them.
How to Create Effective Instagram Highlights
Creating effective Instagram Highlights involves careful planning and attention to detail. Here are some steps to help you make the most of this powerful feature for promoting your low content products:
Choose the right categories
Start by brainstorming the most important aspects of your business or product offerings that you want to showcase through Highlights. These may include product categories, customer reviews, promotions, tutorials, or behind-the-scenes content. Make sure each category is relevant to your target audience and serves a specific purpose.
Create eye-catching cover images
Custom cover images are an essential part of making your Instagram Highlights visually appealing and consistent with your brand identity. Design covers that are simple, clean, and incorporate your brand colors or logo. Ensure that the images are easy to understand and convey the content within each Highlight category.
Maintain consistency in branding and messaging
To create a cohesive brand image, it’s crucial to maintain consistency across all your Instagram Highlights. This includes using similar design elements, fonts, and colors in your cover images, as well as ensuring that the content within each Highlight aligns with your overall branding and messaging.
Keep your content up-to-date
Regularly review and update your Instagram Highlights to ensure that the content remains fresh and relevant. Remove outdated promotions or events, and add new product launches, testimonials, or other valuable content to keep your audience engaged and informed.
Optimize your captions and hashtags
When adding Stories to your Highlights, don’t forget to include engaging captions and relevant hashtags. This will not only make your content more discoverable but also provide context and value to your audience.
Promote your Highlights
Encourage your followers to check out your Highlights by mentioning them in your captions, Stories, or bio. You can also cross-promote your Highlights on other social media platforms or through email marketing campaigns to drive traffic and increase visibility.
Real Life Examples of Using Instagram Highlights for Low Content Products
There are several businesses and content creators who have successfully used Instagram Highlights to promote their low content products. Here are a few real-life examples:
Planner Companies
Many planner companies use Instagram Highlights to showcase different types of planners, cover designs, and page layouts. They also create Highlights featuring customer reviews, planning tips, and tutorials on how to effectively use their products. This helps potential customers understand the value and versatility of their planners and encourages them to make a purchase.
Coloring Book Creators
Artists and designers who create coloring books often use Instagram Highlights to display their artwork, completed pages by customers, and behind-the-scenes content. They may also include Highlights with coloring tips, promotional offers, and collaborations with other artists. These Highlights not only showcase their products but also create a sense of community among coloring enthusiasts.
Printable Art Shops
Businesses that sell printable art or digital downloads can use Instagram Highlights to feature various product categories, such as wall art, greeting cards, or invitations. They can also share customer testimonials, styling ideas, and DIY projects that incorporate their products. This helps potential buyers visualize how these printables can enhance their homes or events.
Journal and Notebook Brands
Companies that sell journals and notebooks can use Instagram Highlights to demonstrate the quality and features of their products, from unique covers to specialized paper types. They can also share journaling ideas, productivity tips, and user-generated content to inspire and educate their audience on the benefits of using their products.
Sticker and Stationery Shops
Businesses that offer stickers, washi tape, and other stationery items can create Instagram Highlights to showcase their product range, share customer creations, and announce new releases or collaborations. By providing creative ideas and inspiration, they can engage their audience and encourage them to use their products for various projects.
Conclusion
In conclusion, Instagram Highlights provide an excellent opportunity for businesses and content creators to showcase and promote their low content products in an organized, visually appealing manner.
With custom cover images, relevant categories, and regular updates, you can effectively engage your audience and drive traffic to your products. By highlighting product features, sharing user-generated content, and providing tutorials or inspiration, you can create a sense of community and build trust with potential customers.
By following the tips outlined in this article, you can create effective Instagram Highlights that align with your brand and marketing goals, leading to increased visibility and sales of your low content products.
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